Cooper Green Crane Placement · Birmingham, AL

Clayton Everett Design

Every Brasfield & Gorrie project is a film waiting to happen.

The renders, drone reels and site photography are already there. We finish them as cinema, so the donor sees the tower, the council sees the bridge, the customer sees the hot-aisle, and the broker walks the floor. Six examples below, each one a different technique applied to a real Brasfield & Gorrie project.

The work

Real Brasfield & Gorrie projects.
Six film treatments running on top.

Each tile is a live preview of one technique we'd apply to your source material. Hover, watch, then picture it cut to 60 seconds with the right voice over the top.

01Mission Critical

From IFC drawing to a hot-aisle walk-through.

DataBank ATL5Atlanta, GA

02Healthcare

Hand the donor a sunset over the new tower.

Arthur M. Blank HospitalAtlanta, GA

STA 0+00STA 1+25STA 2+50STA 3+75

03Heavy Civil

Walk the council through the bridge before it lifts.

760 Ralph McGill BridgeAtlanta, GA

04Industrial

Pull a drone reveal of the plant before it commissions.

Active siteDrone capture

05Commercial

Lease the floors before topping out.

ParamountMixed-use

East elevation · 312 ft 12 stories Limestone facade Federal · GSA

06Government

Make the RFP shortlist with the film, not the document.

U.S. CourthouseHuntsville, AL

Case 01 / Industrial structures

A finished building before the first bolt.

Lauralu builds turnkey modular industrial canopies, sports roofs, megastructures. We turned the engineering drawing into the marketing film, so clients see the facility full, lit, and busy before they sign the build order. Closest analogue to your industrial and heavy civil pursuits.

Industrial & sports structuresUK & IEModular construction

Lauralu Industry

Turnkey modular buildings: padel courts, sports roofs, industrial canopies, megastructures. 30 years in business, 220+ projects, installation in 14 days or less. The brief was to let clients see a finished facility before the first bolt went in.

BeforeRenders, structure photos, references

Before

Before

Before

Lauralu wooden-clad padel facility render

Before

AfterBrand & construction film

What we made

A 44-second brand and construction film showing both process and finished space in use. Static product shots and one indoor mockup, finished as cinema. Now a core sales-enablement asset for every sports and industrial vertical Lauralu pitches into.

"The same approach scales to a heavy civil submission or an industrial owner walkthrough. The shot count and the runtime change. The craft does not." Production note

Case 02 / Pre-build walkthrough

Sell the building before the bricks are laid.

Willow Grove was a UK housing development that needed to sell off-plan. We built a cinematic walkthrough from the developer's brochure alone. Closest analogue to a Healthcare donor film or a Commercial pre-lease reel: building exists on paper, the audience needs to feel it.

Housing developmentUKNew-build / off-plan

Willow Grove

A new-build development that needed to sell off-plan before a single brick was laid. The only source material was the developer's brochure: a 36-second drone reel of the site and a folder of show-home stills.

BeforeSource material

Before

Before

Before

Before

AfterCinematic walkthrough

What we made

A full cinematic walkthrough that moves through the same rooms. Same stills, finished as film. The developer went from a property folder to a broadcast-grade brand asset, ready before the first brick was laid.

Case 03 / Empty floor to populated walkthrough

From listing photo to populated film.

Two commercial spaces. One a vacant Belfast office floor. One a working co-working campus. Both started with the standard agency photography pack. We turned both into populated, lived-in walkthroughs. Closest analogue to your Commercial leasing pursuits.

Commercial officeBelfastVacant Cat-B floor

Paper Exchange

A vacant Category B floor in Belfast. The architect's render plus three raw listing photographs of bare concrete, exposed ceiling services, and the Belfast skyline through glazing.

BeforeListing photography

Before

Before

Paper Exchange empty floor, exposed services

Before

Paper Exchange empty floor, glazing to Belfast skyline

Before

AfterPopulated walkthrough

What we made

A 27-second populated walkthrough built from the architect's render and the agent's own listing shots. Desks, people, kitchen, skyline framed through an occupied lounge. From the same source material the leasing agent already had.

Co-workingBelfastWorking facility

East Belfast Enterprise

EBE runs The Foundry, a co-working space with private offices, hot desks, a lounge, a kitchen, meeting rooms, and an event hall. The brief was the standard agency set: clean shots of empty rooms on a Wednesday afternoon. Nothing differentiating.

BeforeEBE's interior photography

Before

Before

Before

Before

After16+ cinematic clips

Exterior approach

Arrival

Lounge

Populated

Kitchen

In motion

Resident brand

Collab

What we made

16+ cinematic clips, every one built from a still photo of an empty room that already existed. Exterior approach. People moving through the lounge. Kitchen conversations. Event hall mid-networking. Dedicated brand moments for the resident partners. No shoot day. No location hire. No disruption to the tenants.

"Photography to possibility. Every commercial owner already has the source material. They just don't know it's the source material yet." Production note

How the work gets made

Fourteen days. Four stages.

Day 0 / 15 mins

The call

Your pursuit lead or marketing lead tells us what's at stake. Pursuit, donor cheque, RFP, ribbon-cut. We tell you if it's a fit. If it is, a short brief lands the same day.

Days 1 to 3

Your raw material

IFC drawings. Architect's renders. Drone reels. Site photography. Owner brand assets. Whatever exists. Plus one recorded conversation so the script lands in your voice.

Days 4 to 10

Script, storyboard, generate

The longest stretch and the one that matters. Script, storyboard, reference, then generate every shot. You see cuts at each milestone, not just the end.

Days 11 to 14

Edit, grade, deliver

Finished in-house. Pursuit film, board cut, RFP submission cut, social cutdowns, broadcast loop. Whatever formats the campaign needs.

A pursuit, a donor moment, an RFP we should look at.

15 minutes. We'll show you what one of yours could look like.

Let's talk about it

Before you commit

Send us one project.
Get back a storyboard.

Pick one Brasfield pursuit, one donor film, one RFP. Send the source material. We'll come back with a storyboard and a short concept piece tailored to it. No spend until you've seen what it looks like.

Send us a project

Or email keith@claytoneverettdesign.com